Marketing

How we represent your property

HOW WE MARKET YOUR HOME

As soon as you enlist us to exclusively represent your property to the market we'll start to put our marketing team to work. At Compass all our design and marketing assets are designed and produced in house which gives us an immediate hands-on approach to building your listing and executing an intelligent and dynamic marketing plan. 

We'll arrange a professional photo shoot, have floor plans created and craft copy to tell the story of your home. We will design beautiful brochures and other print collateral to strategically showcase your property.

In an instant, your home is presented on a robust page on the Compass.com website as a Coming Soon listing so we can gather valuable feedback before  going live with the property listing. When all our materials are ready, your listing is launched to the web and sent across to 100+ national and global partner sites, and to the country’s fastest-growing agent-to-agent network, all to reach the ideal luxury buyer.

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property. We engage brokers and buyers every day across various dynamic platforms.  With a suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.

Our SHB Team Instagram Page, along with our individual Instagram and Facebook pages drives buyers to our listings through consistent campaigns. We analyse the browsing characteristics of your potential buyer and then deploy paid digital listing campaigns, targeting users based on these characteristics. 

We represent the Hamptons region in a nationwide network of elite agents and brokers to distribute your listing within the other regions that share similar buyers looking for a weekend or summer home or a compelling investment property.  The Coast To Coast Network showcases our listings on a beautifully designed dedicated website.








Compass offers three unique programs to our clients

COMPASS COMING SOON

COMPASS CONCIERGE

COMPASS BRIDGE LOANS

Selling your home?

Listing it early as a Coming Soon property on Compass.com gives buyers and their agents a heads up that your home is about to hit the market.

We are able to drive interest with exclusive marketing and gain valuable insights before officially launching.

Learn more at compass.com/ccs

Compass Concierge is the hassle-free way to sell your home faster and for a higher price; it helps maximize the value by fronting the cost of home improvements.

From painting to flooring, Compass Concierge transforms your home with zero upfront costs, no interest, and no hidden fees.*

Learn more at compass.com/concierge

A simple solution to bridge the gap between the home you have and the home you want.

Compass Bridge Loan Services gets you access to competitive rates and dedicated support from industry-leading lenders, with the exclusive option to get up to six months of your loan payments fronted when you sell your home with a Compass agent.

Learn more at compass.com/bridge-loan-services


MAKING AN OFFER

5. Craft an offer to purchase

As we draft a Purchase Agreement, we will discuss protective contingencies, customary practices, and local regulations.

At this time, you will need to provide proof of funds for the down payment, a lender pre-approval, and earnest money of 3% of the purchase price.

(This deposit is not cashed; it is placed in escrow until your offer has been accepted by the seller)

NEGOTIATING

6. Present the offer

I will present your offer to the seller and the seller’s agent.

My personal knowledge of your needs and qualifications will enable me to represent you in the best way possible.

At this time, the seller has three options: they can accept your offer, reject your offer, or make a counter offer.

7. Evaluate the seller’s response

We will review the seller’s response with you. By weighing your needs and those of the seller, we can determine our best response. My negotiating skills and knowledge will benefit you in reaching a final agreement.

8. Open the escrow

When the Purchase Agreement is accepted and signed by all parties, I will open escrow for you.

At this time, your earnest money will be deposited. The escrow or title company, acting as the neutral entity, will receive, hold and disburse all funds associated with your transaction.

CONTIGENCY PERIOD

9. Contingency periods

We will discuss contingency periods and how to utilize them to strengthen your offer. Dependent upon the current market, we may decide to review these before we submit your offer. Typical contingencies include:

  • Approval of the seller’s transfer disclosure statement
  • Approval of the preliminary Title report
  • Loan approval, including an appraisal of the property
  • Physical inspections of the property
  • Pest inspection
  • Review and approval of all condominium documents, if the purchase is a condominium

10. Obtaining homeowner’s insurance

Your lender will require you to secure property insurance. You will need to provide proof of insurance to the Escrow Officer.



FINALIZING THE DEAL

11. Down payment funds

You will need a cashier’s check or money transfer several days prior to the closing date of escrow. These funds are deposited into the escrow account.



12. Signing of documents

When all of the conditions of the Purchase Agreement have been met, we will meet at the Title office where you will sign your loan documents and closing papers.

You will deposit the balance of the purchase price. (This usually is scheduled a few days before the close of escrow).

13. Close of escrow, receiving the keys to your property

Once the payoff has been made to the seller’s loan, and your lender has received their funds, the Deed will be recorded at the County Recorder’s office, and you will take ownership of your home.

Contact Us

Our dynamic drive comes through in every transaction leaving no stone unturned and working tirelessly to negotiate the best possible deal for her clients.